THE NEW BENETEAU OCEANIS 58

07 May 2009




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This summer, BENETEAU will be launching a truly exceptional new yacht: the Oceanis 58 will be the largest ever offered in this range.

BENETEAU is adding this fabulous new model to its range in response to increasing worldwide demand for larger yachts.

A large yacht that will be the flagship of the Oceanis range

Bruno Belmont, Sailing Development Manager at Beneteau, tells us about his vision for this new addition to the range:

“The Oceanis 58 will combine everything that is best about BENETEAU to create a boat that is safe, powerful, comfortable and easy to handle… all in a design with real personality. It will be the perfect complement to the Oceanis range of ultra-contemporary yachts from 31 to 54 feet, and will set the pattern for the future of Beneteau cruising! It will deliver a new interpretation of comfort and luxury under sail!”.

A laid-back communication campaign The launch of this new model will be supported by a communication campaign featuring the strap line

“Oceanis 58, experience the infinity of the sea”. The new campaign was launched on the 4 May. It will be based on a game of “tease and reveal” designed to get the saving public holding their breath in suspense.

…But it's a secret that won’t be revealed until 8 July!

In today's intensely competitive market, BENETEAU is keeping secrets… Everyone will have to wait this autumn’s boat shows to experience this exceptional yacht, unless they register at:-

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after 4 May for a chance to become one of the happy few to view the preview images of the boat.

please contact your nearest Dickies International office

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